thirteen lune

Categories:

Beauty

Keywords:

• beauty, 
• bipoc

General info

The platform reframes how Black and Brown beauty brands are perceived not only from an industry perspective, but also for the consumer, giving each brand a platform to educate and engage a wider audience. 90% of our brands will always be products by black and brown founders for people of all colors. 10% are ally brands. Brands that are selected to join the platform as an ally are thoroughly vetted and confirmed by Thirteen Lune as making an ongoing concerted effort both internally and externally, to be inclusive in their product assortment, mission, and company culture. These brands may not necessarily be Black or Brown-owned but are relevant to the specific needs of melanin rich skin tones in the skincare, haircare and body categories. Coupled with the product offering is a robust storytelling platform that honors the heritage and history of Black and Brown culture and community and amplifies the voices behind each brand, spotlighting them with prominence on the homepage, social media channels and on an editorial hub as longer format content.

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